PIO BOOT CAMP
4-Day ‘Master Public Information Officer’ – Certification Course
A Progressive Media Relations / PIO Training
for Police, Fire & Public Safety Leaders
Oct. 22-25, 2018
Paradise Valley Police Dept.
Paradise Valley, Arizona
Comprehensive Media Relations Training – High caliber instruction, exercises,
candid discussions, videos, on-camera practicals & more
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook, YouTube & Twitter are news!
- You may NOT need a media policy
- News coverage trends: Are you prepared?
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- “Cyber Activism” is a game changer for Police & Fire Dept.’s
- Brand & Reputation Mgmt. for your department
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.
PIO Boot Camp in Paradise Valley, Arizona
$595 per person – Limited seating available
Oct. 22-25, 2018
Hosted by Paradise Valley Police Dept.
@Paradise Valley Town hall, 6401 E lincoln Dr, Community Room
Scottsdale, Arizona 85253
0830 to 1630 hours
Info: E-mail or call 602-445-6442