4-Day ‘Master Public Information Officer’ – Certification Course

A Progressive Media Relations / PIO Training

for Police, Fire & Public Safety Leaders


Register NOW!   |   PIO Boot Camp – Flyer

Simple Registration Form
(For payment by check, P.O., invoice request)


Nov. 14-17, 2022
Mishawaka Police Dept.
Mishawaka, Indiana

Comprehensive Media Relations Training – High caliber instruction, exercises,
candid discussions, videos, on-camera practicals & more

  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt.
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • Impact of “Cyber Activism” on Police & Fire Dept.’s
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.


PIO Training in Indiana

$595 per person – Limited seating available

November 14-17, 2022 • 0800 to 1600 hrs
Hosted by Mishawaka Police Department
100 Lincolnway West
Mishawaka, Indiana 46544


PIO Boot Camp – Flyer

Register NOW!


Info: E-mail or call 602-445-6442


Holiday Inn – Mishawaka
1208 E Douglas Rd, Mishawaka Indiana 46545
(Ask for a government rate or (AAA. AARP, ) “Best rate”)
Bring your: Badge and ID, Copy of Tax Exempt Form



South Bend International Airport (SBN)
4477 Progress Dr, South Bend, IN 46628
+1 574-282-4590

O’Hare International Airport (ORD)
10000 W O’Hare Ave, Chicago, IL 60666
+1 800-832-6352