4-Day ‘Master Public Information Officer’ – Certification Course

A Progressive Media Relations / PIO Training

for Police, Fire & Public Safety Leaders


Register NOW!   |   PIO Boot Camp – Flyer

Simple Registration Form
(For payment by check, P.O., invoice request)


Sept. 26-29, 2022
Montgomery Police Department
Montgomery, Alabama

Comprehensive Media Relations Training – High caliber instruction, exercises,
candid discussions, videos, on-camera practicals & more

  • Crisis & Incident Communications – Lessons from TX, OK & NY
  • Perception vs. Reality – Messaging in complicated times
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • Preparing for the next big incident in a small town
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt. for your de
  • The impact of “Cyber Activism” on Police & Fire Dept.’s
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • When to respond & when to just “shut up!”
  • Apps and tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets reporters don’t want you to know
  • Take the heart out of a negative news story

After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.


PIO Training in Alabama

$595 per person – Limited seating available

September 26-29, 2022 • 0800 to 1600 hrs
Hosted by Montgomery Police Department
5896 Old Hayneville Rd.
Montgomery, AL 36108


PIO Boot Camp – Flyer

Register NOW!

Info: E-mail or call 602-445-6442


Embassy Suites
300 Tallapoosa Street
Montgomery Alabama 36104
334 269-5055

(Ask for “MPD Training” rate. – $96 per night “Best rate” )
Deadline to Register: September 2, 2022 by 5 p.m.


Montgomery Regional Airport (MGM)