4-Day ‘Master Public Information Officer’ – Certification Course

A Progressive Media Relations / PIO Training

for Police, Fire & Public Safety Leaders


Register NOW!   |   PIO Boot Camp – Flyer

Simple Registration Form
(For payment by check, P.O., invoice request)


Oct. 25-28, 2022
Norcross Police Dept.
Norcross, Georgia

Comprehensive Media Relations Training – High caliber instruction, exercises,
candid discussions, videos, on-camera practicals & more

  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt.
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • Impact of “Cyber Activism” on Police & Fire Dept.’s
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.


PIO Training in Georgia

$595 per person – Limited seating available

October 25-28, 2022 • 0800 to 1600 hrs
Hosted by Norcross Police Dept.
@ Norcross Cultural Arts & Community Center
10 College St NW
Norcross, GA 30071


PIO Boot Camp – Flyer

Register NOW!


Info: E-mail or call 602-445-6442


Courtyard by Marriott Atlanta Norcross/Peachtree Corners
3209 Holcomb Bridge Rd,
Norcross, GA 30092
(770) 446-3777

Comfort Inn & Suites Peachtree Corners
5200 Peachtree Indust. Blvd,
Peachtree Corners, GA 30071
(770) 771-6922

Crowne Plaza Atlanta NE – Norcross
6050 Peachtree Industrial Blvd,
Norcross, GA 30071
(770) 448-4400

(Ask for State Government rate or “Best Rate”)


Hartsfield-Jackson Atlanta International Airport (ATL)