Master Public Information Officer – 4-day Certification Program

Pio Training Government

A No-Nonsense Media Relations Class for School
Public Affairs/Public Information Officers


Pio Training Government


  • Intensive Media Relations Training
  • High caliber instruction
  • Challenging exercises
  • Video presentations
  • On-camera practicals & more
  • Great weather!
  • Networking opportunities


  • Social Media Revolution – Tricks, secrets & pitfalls
  • On-scene & Incident Command communications
  • What’s a “Multi-Platform Journalist” & why should I care?
  • iPad & Droid Apps that dramatically impact your agency
  • When to respond and when to just shut-up!
  • Your “open-door policy” may be a career killer
  • Why reporters need your agency on social media!
  • Videos: Good, bad & ugly of news interviews
  • Federal Court ruling makes everyone a reporter
  • Secrets reporters don’t want you to know
  • Twitter, Facebook & YouTube are the news now!
  • You may NOT need a media policy
  • Take the heart out of a negative news story
  • Google & new tech can save your agency’s reputation
  • What are your words and body language really saying?
  • An eye-opening look inside a TV news room
  • Writing more effective news releases
  • The “real world” of aggressive reporting and media ethics
  • Control more of what is printed, broadcast and posted
  • Top 25 responses to the toughest media questions
  • Verbal and non-verbal message development

After this intensive seminar event, you’ll be ready to take on the challenges of media
relations with new found knowledge and confidence to succeed like never before.


Pio Training Government

Cost to attend is $595 per person – Limited seating available

For info e-mail or 602-445-6442